The Problem
Despite the convenience and accessibility of illegal streaming platforms, a concerning number of fans remain unaware of the associated dangers, including cybersecurity threats, financial scams, and the detrimental impact on the English Premier League. This escalating trend not only undermines the integrity of legitimate broadcasting channels but also compromises the safety and security of unsuspecting viewers.
The Idea
We interrupted our ads, to educate viewers about being interrupted during the actual games.
Creative Director: Elijah Ng
Art Director: Rina Lee
Copywriter: Julian Tan
